baytechlabel.com
While the average business owner may not recognize it, there are two ways to produce high-quality labels, with direct thermal printing and thermal transfer. While there are some similarities, using the wrong solution can impact your label’s readability and viability long term. Both thermal transfer and direct thermal, for example, use heat as the activator that transfers an image onto a label. Some labels, like barcodes and serial numbers, can even be printed with both thermal transfer and direct thermal printing, depending on your long-term goals.At Bay Tech Label, we have the specialized equipment to perform both printing techniques. Whether you have a high-volume order and need to keep an eye on costs, or your application requires die cut labels produced with extreme precision, we’ll help you find the label solution that best fits your volume and specifications. We have the capability to deliver on any combination of direct thermal labels, thermal transfer labels, and thermal tags.
What is The Difference Between Direct Thermal Labels and Thermal Transfer Labels?
Direct Thermal Labels
Direct thermal labels are a simple, cost-effective, and temporary solution best used for retail applications and logistics. They’re commonly used across fresh meat and dairy packaging as well as for shipping labels receipts, and event tickets. While they provide clear and consistent images for good readability and scannability, direct thermal labels are best kept in spaces without high moisture levels or heat after the label has been applied.Direct thermal printing uses a heat-sensitive label material that darkens when it passes under the thermal printer. These labels do not stand up well to heat, light, or abrasion; over time the image begins to fade. Even under ideal conditions, direct labels eventually become unscannable. While direct thermal labels are cost effective and perfect for temporary solutions, overall, direct thermal printed labels do not have the same lifetime as a t
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